Radio Aire’s charity Cash for Kids launch their annual gift appeal, Mission Christmas on Monday 16th November. The Mission Christmas appeal strives to ensure no child goes without a gift at Christmas and helps the most vulnerable and deprived children in Leeds and West Yorkshire.

Last year’s record breaking appeal saw Cash for Kids’ Mission Christmas appeal deliver more than £930,000 worth of gifts to over 18,000 children.

The campaign is supported by Crown Point Shopping Park, Foresters, Ison Harrison and Ringways Motor Group and the Yorkshire Evening Post.

New and un-wrapped gifts can be handed in at collection points in the stores at Crown Point throughout the campaign.

Jay Heath, Marketing Manager at Crown Point said; “Crown Point Shopping Park we are very proud to support Cash for Kids in helping to make a difference to the lives of local needy children this Christmas. Please get involved and together we can ensure no child in Leeds and West Yorkshire is at risk of waking up to nothing on Christmas morning”.

Lisa Sullivan, Cash for kids Charity Manager added; “Last year was an amazing year and I want to thank the public for their support. This year we would like to help even more children and young people and help over 19,000 children. We can only do this with the generosity and support of the public. We have already had applications from hospices, hospitals, Women’s Aid, Salvation Army and lots of other organisations needing our help, so far over 7,500 children need our help and this is before we have even launched the appeal.”

Once collected the gifts are distributed to organisations responsible for the care of children like Martins House Hospice, Candlelighters, Leeds Children’s Hospital, Barnardos, Social Services, Children’s Centres and many other organisations in the region.

Listeners of Radio Aire and supporters of Cash for Kids are being asked to donate gifts for babies right up to teenagers aged 18 years old. Cash for kids are encouraging people to buy an extra Christmas gift that can then be distributed to needy children at risk of waking up to nothing on Christmas Day.

For more information or to locate a Drop-Off Point near you, please visit from Monday 16th November.