FALSE ADVERTISING
ANNOUNCE S/T DEBUT ALBUM – 21st SEPTEMBER 2015
+ SLEW OF MANCHESTER HOMETOWN SHOWS
“ferocious grunge-infused noise-pop; a thrilling distillation of melody and noise that rummages through indie’s back pages from the Breeders and Belly to Hole and Pixies.”
– Manchester Evening News
“a band who could quite easily become massive in no time at all”
– Silent Radio
Taking the ground-splitting sounds that shook Seattle in the 90s and transporting them to a new transatlantic home in 2015 – Manchester trio False Advertising announce themselves to the world this autumn with a ferocious first long-player.
Raw, gritty, sassy and ambitious – on 4th September 2015, False Advertising release their self-titled debut, an audaciously loud album loaded with dirty riffs, oozing grunge from every pore and crackling with an electrifying fuzz primed to set your hair on end.
Having spent years behind the scenes working with a rich array of talent from the Northwest and beyond, the band have been absorbing the industry from the inside, biding their time and standing poised ready to strike the city with a very different type of rock’n’roll than it has become accustomed to.
Whilst they may have only played their first gig in April 2015, ‘False Advertising’ is the fruit of years of dedication to a shared vision, self-produced and painstakingly honed before live shows were ever a consideration.
An ethos of early 90s grunge at its fibre, the album’s eleven songs strike a balance between deafening fuzz and sweet vocal hooks with melodies designed to rival the megalithic anthems that still stand tall amidst the rubble of that bygone era.
At False Advertising’s core runs an integral songwriting relationship between vocalists Jen Hingley and Chris Warr that sparks the band’s creativity and surges their will power. Friends for years, the pair bonded through playing separately, then together on Manchester’s open mic circuit. Jen found her songwriting confidence in mid 2013, which marked the start of what would eventually become False Advertising. Fuzzy demos recorded in her studio flat sent back and forth to Chris began to establish a creative partnership fuelling a prolific output from both.
Alternating guitar and drumming duties and switching their line-up on a song-by-song basis, the duality of Hingley and Warr breeds a dynamic versatility that pronounces itself in the vibrant songcraft on the album from its bristling beginnings to its seismic finale.
Over the years, the pair have garnered experience from all facets of the industry they wish to conquer. Warr as a producer (The Orielles), Hingley as a digital designer (Royal Blood, Rolling Stones, The Clash). The fusion of this creative experience has provided False Advertising with enviable DIY credentials; the record, its artwork, and videos, have been created completely and whole-heartedly with total independence.
Where vision and ambition has led the way, the band have presided their time to nurture their skill level and confidence until they could present themselves immediately as the immaculately finished article they appear as today.
‘The core of our songs all got written quite quickly’, Jen says; ‘It’s only when we began rehearsing and decided that we were both going to learn drums when things became more of a challenge’.
After four months of rehearsals they upped sticks to Jen’s parents’s garage in Oxfordshire to begin recording the album – starting with the drums. Chris Warr says:
‘Thinking we were ready, we spent an entire bank holiday weekend recording 19 songs worth of drum tracks between us. After a few weeks back in rehearsals it dawned on us that we could have done a lot better – so we kept starting the recording process again and again until we were good enough to get the parts that we had written right’.
Bass player Josh Sellers was brought in to the set up early on in the recording process to flesh out the sound, bringing with him a new found fluidity to the tracks, and a certain verve to the production process. While Warr has brought his years of engineering and production experience to the table with False Advertising, the trio deliberated at length over every decision made on the record, from guitar tone to the subtle details of the mixing – keeping the feel of the fuzzy, rough demos that had spawned the songs in the first place.
Despite forming in 2013, the band have kept a low profile, simmering under the surface until they released their first songs online just three months ago. Since they made their live debut in April in their home-town, the band have already racked up an array of highly anticipated festival shows and highly sought support slots in Manchester including an blistering appearance at Dot to Dot Festival and the opportunity to play with post-punk antagonists Young Knives.
As the buzz of anticipation grows in the build up towards their debut album release, False Advertising will be helping to crank up the decibels and the momentum with a series of scheduled live shows in Manchester throughout the Summer and into the Autumn that are not to be missed.
False Advertising – ‘False Advertising’ will be released on 4th September 2015
LIVE SHOWS 2015
19TH SEP – Academy 3, Manchester – Album Launch
27TH OCTOBER – The Castle, Manchester
21ST NOV – Deaf Institute, Manchester
