Marking just their fifth UK store and the first in the North of England, Italian jeans and fashion house label Replay have arrived on the ground floor of the Trinity Shopping Centre.
Adding to their existing four UK shops, the shiny new Leeds store stocks both Men and Women’s collections from the We Are Replay and Replay One Off brands.
Here at City Dweller we couldn’t wait to pop in and take a look around the new store and give them a warm welcome to the city.
Replay are excited to arrive in Leeds and already have an affinity with the city having been stocked by infamous Independent retailers Accent Clothing, since their inception in 1984.
Accent who are considered denim specialists have a long standing relationship with Replay and have stocked the brand prior to them even delivering denim products. The Replay store is part of a bespoke partnership between Replay and Accent to bring further quality Replay products to the people of Leeds.
Stretch your limits is just one of the motto’s behind the stunning Hyperflex collection campaigns and combines the latest denim fashion trends with the ultimate must have distressed or destroyed denims. Replay have a passion for denim and jeans that tell a story and the new store décor highlights key pieces to perfection. We want it all!
For their Fall/Winter 2015 campaign, Replay appointed Italian and rising star in the world of fashion photography, Giampaulo Sgura back to capture the season’s ad image for the second time.
The campaign features black & white portraits in chiaroscuro mode with aerial views of New York in the background. The result is reminiscent of some of the most iconic shots ever of the city and ties in well to the fabulous look of the Leeds store with its rustic exposed pipes and metal tones.
The new Replay store allows the city to experience the Replay heritage and the evolution of the brand vision to fit a city fixated with fashion trends.
You can find the Replay store on the ground floor of the Trinity Shopping Centre and to check on opening hours just visit
trinityleeds.com/shops/replay
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