Levi’s Launch New Jeans!
Levi’s® new Lot 700 jeans have landed in stores.
The collection of essential jeans brings together decades of expertise and innovation in fit, finish and fabric to create the perfect denim. Each style in the collection benefits from advanced stretch technology, giving wearers not only the perfect shape, but exceptional fabric recovery too – the denim pings back even when worn continually.
An array of authentic washes and finishes – from worn fade to deep indigo – means that there is a style for every individual’s look. The pockets have been carefully positioned and sized to create a perfect apple bum shape. And, of course, each pair is finished with Levi’s® iconic two-horse patch, adjusted in colour to suit the wash.
The groundbreaking collection takes its name from the first ever women’s jeans – the Lady Levi’s® Lot 701 – and is to women what the iconic 500 series is to men. With the 700 series classification, it is easier than ever to find the perfect fit, shape and wash: 710 is the Super Skinny; 711 is Skinny; 712 is Slim; 714 is Straight, 715 is Bootcut and 721 is the High-Rise Skinny.
Levi’s® will celebrate the launch of the new women’s denim collection in London with a photography exhibition featuring iconic and inspiring women – Joan Jett, Erin Wasson, Marloes Horst, Petra Collins, Tali Lennox, Leigh Lezark (The Misshapes), Phoebe Collings-James, and Jillian Hervey (Lion Babe) photographed by Petra Collins.
For more fashion tips from Leeds City Magazine, check out our Autumn-Winter 2015 special here.